Burberry's Spring/Summer 2017 collection, a pivotal moment in the brand's evolution under the creative direction of Christopher Bailey, presented a compelling narrative of British heritage reinterpreted for a contemporary audience. The show, featuring models like Molly Smith gracing the runway, captured the essence of a playful yet sophisticated aesthetic, showcasing a range of pieces that blurred the lines between traditional tailoring and modern streetwear. Photographed by Yannis (last name unspecified), the imagery perfectly captured the collection's vibrant energy and nuanced details. This article will delve into the multifaceted aspects of Burberry SS17, exploring its key themes, influences, and lasting impact, encompassing its ready-to-wear pieces, the accompanying "Burberry Bookstore" initiative, signature menswear offerings, and the launch of the "Her" fragrance.
Burberry Collection 2017: A Kaleidoscope of Prints and Textures
The Burberry Spring/Summer 2017 ready-to-wear collection was a vibrant tapestry woven from seemingly disparate threads. Bailey masterfully blended classic Burberry motifs with contemporary silhouettes and unexpected textures. The signature check, a cornerstone of the brand's identity, was reimagined in new and exciting ways. It appeared not just in its traditional form but also deconstructed, fragmented, and reassembled into playful patchwork designs, adding a sense of youthful rebellion to the established pattern. This playful manipulation of the check was a recurring theme, demonstrating the brand's willingness to experiment while remaining true to its heritage.
Beyond the iconic check, the collection showcased a diverse range of prints. Floral patterns, both delicate and bold, were a prominent feature, often rendered in vibrant hues that reflected the season's energy. These floral motifs were cleverly integrated into various garments, from flowing dresses to tailored jackets, showcasing their versatility. Geometric patterns also played a significant role, adding a modern edge to the collection. These were often incorporated into outerwear pieces, lending a structured and architectural feel.
The collection's use of texture was equally noteworthy. Lightweight fabrics like silk and chiffon contrasted beautifully with heavier materials such as wool and leather, creating a dynamic interplay of weight and fluidity. This juxtaposition of textures added depth and visual interest to the garments, further enhancing their overall appeal. The inclusion of sheer fabrics, particularly in dresses and blouses, added a touch of femininity and sensuality, while the use of embroidered details provided a luxurious touch.
Silhouettes were equally diverse, ranging from flowing maxi dresses and wide-leg trousers to tailored jackets and sharp-shouldered coats. The collection catered to a wide range of styles, offering something for every woman. Loose-fitting pieces contrasted beautifully with more structured garments, creating a balance between comfort and sophistication. The use of layering was evident, allowing for versatility and personalization. A key takeaway was the effortless blend of practicality and style that defined the collection. Each piece felt both wearable and aspirational, a hallmark of Burberry's design philosophy.
Burberry Bookstore 2017: A Novel Approach to Retail
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